Preparing An Effective Communications Plan – How Prepared Is Your Organisation

A one-day conference

Royal Marine Hotel, Dun Laoghaire,
Co. Dublin

Date: Wednesday 29th November 2017

Sponsored by:

In recent years the level of terrorist attacks, flooding and fire disasters have significantly increased and Ireland’s emergency response managers have had to up their game in terms of emergency planning and response. This important one day conference will provide a timely forum where all people and organisations involved in emergency preparedness, response and disaster recovery can come together for one day to hear the latest ideas, solutions, while networking with professionals from across the emergency response spectrum.

Book your place now!

6 Structured CPD Points

This event will be of real interest to all emergency response managers in areas such as, county councils, government departments, semi-state agencies, communication consultants, fire safety experts, flooding and water services solutions, emergency response associations, universities, technology consultants.




Registration with tea, coffee and pastries


Opening remarks from Conference Chairperson
Terry Prone, Chairperson, The Communications Clinic

Our National Plan & Preparedness


Terrorist Attacks & Our Emergency Response
Speaker: Dr. Tom Clonan, retired army officer (Captain) who specialises in terrorism, security and defence issues. 

  • EU Commission new funding scheme discussed – To address the “vulnerabilities” of open spaces in cities around Europe which might be targeted by terrorists.
  • How prepared are we for a potential attack
  • How likely is Ireland to be targeted?
  • Has our national emergency response guidance changed to incorporate terrorist attacks?
  • What essentials must you have in place?

The Elements & Typical Emergency Situations


An effective national response to fire, snow, drought and flooding emergencies
The Protection of Critical Infrastructure for Extreme Weather events and Natural Disasters
Speaker: Aoife Doyle, Future Analytics

  • The effects of extreme weather events on Critical Infrastructure (CI)
  • Is our current CI resilient enough – what needs to change
  • What are considered Man-Man and Natural Disasters
  • How to protect our CI against the effects of these disasters
  • European Case Study of extreme weather events – the effects of these disasters and how they managed these events
  • Key recommendations for the management an


Weather forecasts and Warnings –  Support for Impact based decision making
Speaker: Gerry Murphy, Meteorologist and Weather forecaster with Met Éireann

  • Overview of Met Eireann weather warnings
  • Impact based forecasts and warnings- moving from what the weather will be to what the weather will do. 
  • Challenges and requirements for Met Eireann (and it’s service users) to move to Impact based forecasting and decision making. 


Tea and coffee break and chance to network


Airport Security – Critical Incident Readiness in the Contemporary Threat Environment
Speaker: Mick Delaney, Deputy Head of Operational Security & Airport Police, Cork Airport

  • Overview of the contemporary threat environment – specifically as it relates to aviation
  • A review of the layered security measures we have in place at airports to maintain readiness for critical security incidents

Communications Management & Planning for Emergency situations


Risk management, Forecasting & Insurance Issues
Speaker: Sean Coleman, Coleman Risk Consulting

  • How can risk management assessment help you achieve better and more effective emergency planning?
  • Emergency response and how it relates to business continuity
  • The role of prevention in emergency planning. Prevention is better than cure.

Insurance issues

  • Who is liable in most of the common emergency situation areas and who pays?
  • Impact of recent flood events on policyholders and insurers.


Q&A Session


Lunch and chance to network


Handling the media and getting the message across: an effective communications plan is vital
Speaker: Johnny Fallon, Senior Account Manager, Carr Communications Ltd 

  • Be prepared – a guide to an effective communications plan.
  • Timeliness of Information – 24 hr news cycle
  • Listening vs broadcasting
  • Reaching the right audience with the right tool
  • ‘Fake News’ and the need for ‘real- time’ information
  • Managing the crisis – when things go wrong
  • Case studies: where communications played a vital role in real emergency situations.


The importance of a social media strategy in assisting during an emergency
Speaker: Andrew McLindon, Director of Communications, An Garda Síochána

  • Social media is an incredibly powerful communications tool, but having a social media presence alone will not maximise its benefits during an emergency
  • Defining your social media purpose that meets business needs in emergency situations.
  • Creating a system and process that allows you to broadcast accurate information quickly
  • Case study of how An Garda Síochána’s social media strategy has proven very valuable during high risk incidents such as a Child Rescue Ireland alert


In the court of public opinion….preparing for and recovering from a crisis
Speaker: Alan Tyrrell, Managing Director, Teneo PSG, the Irish arm of global CEO advisory firm Teneo.

Prediction phase: How to identify where a crisis will emerge in your organisation.

  • Great expectations: We will share bespoke Irish research on consumer expectations about how organisations should respond to a crisis including:
    • what do consumers expect you to do and say;
    • what is the role of the organisation leadership team;
    • manging your internal / employee communication;
    • where do consumers seek information from and who do they trust;
    • what do CEOs think they should do in a crisis
  • Manage the MESS: When it hits the fan there is a clear cycle to reporting on the incident and its management. Knowing about the MESS cycle can help in response.
  • Recovery position: Many organisations plan for the crisis but not the recovery; What you need to consider for your recovery plan and sharing details of impact on organisation value and typical duration of the crisis.


Q&A Session & Conference Close

Gerry MurphyGerry Murphy

Meteorologist and Weather forecster with Met Éireann

Gerry Murphy MSc is a Physics graduate of University College Dublin and is an experienced Meteorologist with Met Eireann, the Irish National Meteorological Service.

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He has worked as a weather forecaster since 2001. His roles include producing forecasts and warnings of severe weather events, interacting with emergency services and other customers, communicating forecasts and warnings on RTE Television and radio.

He also worked as Met Eireann’s Agricultural meteorologist from 1999 to 2001 and played an active role in dealing with the Foot and mouth outbreak in 2001.

Mick Delaney,Mick Delaney

Deputy Head of Operational Security & Airport Police, Cork Airport

Mick began his career in aviation with the Irish Air Corps in 1991 at Casement Aerodrome in Baldonnel.

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He served with the Defence Forces for 12 years including overseas service in the Balkans and Africa.

In 2004 he joined daa (then Aer Rianta) as an Airport Police Officer/Fire Fighter. He went on to serve as an Airport Police Sergeant before taking up his current role in 2014. As Deputy Head of Operational Security & Airport Police he works alongside the head of the department to ensure the provision of a compliant, efficient and cost effective aviation security service for Cork Airport.

He is an International Civil Aviation Organisation (ICAO) National Aviation Security Inspector and have worked with Airports Council International on the APEX programme in South East Asia and Africa. APEX is a multi-faceted programme designed to assist airports improve security through peer reviews, training and provision of supporting security documentation as well as industry best practices. The programme is conducted in close coordination with ACI and ICAO.

Sean ColemanSean Coleman

Senior Risk Consultant, Coleman Risk Consulting

Sean Coleman is the owner of Coleman Risk consulting.

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Sean has more than 35 years’ experience as a Risk Management Practitioner with experience across a very broad range of organisations and disciplines. He has worked with a number of Insurers and was Risk Consulting Practice Leader for Marsh in Ireland up until 2012. Sean has worked with a diverse range of clients (From Online Gaming to Government Enforcement Agencies) in the implementation of Risk Management systems.

Sean ColemanAlan Tyrrell

Managing Director, Teneo PSG, the Irish arm of global CEO advisory firm Teneo

Alan Tyrrell is Managing Director of Teneo PSGs Strategy division.

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This division comprises the Public Affairs, Issues Management, Health, Technology, and Corporate Reputation areas. Mr. Tyrrell has worked at senior level in-house and in agency.

As well as leading the development of the division, Mr. Tyrrell works with senior client executives across leadership challenges, corporate strategy, issues management, financial calendar reporting, and communications strategy development.

Mr. Tyrrell is Teneo PSGs lead practitioner in Crisis Communications and leads client assignments on transformational change, Board level issues on governance and succession planning, M&A transactions and leadership profiling. Mr. Tyrrell also works on corporate reputation campaigns for clients in the sectors of insurance, food, banking, retail and professional services among other.

Terry Prone

Terry Prone

Chairperson, The Communications Clinic

Terry Prone has delivered communications training and consultancy in sixteen countries.

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She has published twenty-eight books, including critically-acclaimed novels and an award-winning short story collection.

Terry appeared on TV first at thirteen, becoming a regular in her teens and presenting her own radio show at sixteen – the same year she joined the Abbey Theatre Company (while still at school.)

Having made her previous company into a communications household name, she sold it ten years ago “for a pleasing sum” and then went on to set up The Communications Clinic with her husband Tom Savage, her son, Anton Savage and three close friends. She’s the Chairman of The Communications Clinic, a columnist for the Irish Examiner and Herald and a radio/TV analyst.

Dr. Tom ClonanDr. Tom Clonan

Retired army officer (Captain) who specialises in terrorism, security and defence issues

Dr. Tom Clonan lectures in the School of Media DIT.

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Dr. Tom Clonan is a retired army officer (Captain) who specialises in terrorism, security and defence issues. Captain Clonan has direct experience of armed conflict in Ireland, the Middle East and former Yugoslavia (Bosnia). He also has extensive experience of Aid to the Civil Power Operations (ATCP Ops – Counter Terrorism Operations) in Ireland. Tom has a special interest in Islamist Extremism and the changing nature of the terror threat within the European Union and Ireland.

Dr. Clonan is also Security Analyst with the Irish Times and the – along with national and international broadcasters, such as RTE, BBC, Sky News, Al Jazeera and the Australian Broadcasting Corporation – where he provides in-depth defence and military analysis of fast-moving international events. Author of two best-selling books, Tom is an insightful speaker with a unique perspective on radicalisation and the contemporary terror threat.

His first book, ‘Blood, Sweat and Tears’, was published in 2012 by Liberties Press. His second book, ‘Whistleblower, Soldier, Spy’ (Liberties Press) was published in 2013.

Andrew McLindon

Andrew McLindon

Director of Communications, An Garda Síochána

Andrew is a former journalist, public relations consultant, and PR and Marketing manager.

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As Director of Communications, his main role is to advise the Garda Commissioner and Garda management on a range of issues including communications strategy, media relations and policy, social and digital media, and internal communications.  Since his appointment in 2013, An Garda Síochána has gained the biggest social media following in the public sector and won a number of awards for its social media strategy.

Andrew was previously PR & Marketing Manager in Bus Éireann from 2008 to 2013 where he acted as the company’s main spokesperson and oversaw the implementation of national PR and marketing campaigns including the company’s award-winning digital and social media activities. Prior to this, Andrew worked for five years as a corporate PR consultant working with some of the country’s largest companies. Before moving into public relations, he was a business and technology journalist and editor for close to ten years.

Aoife Doyle

Aoife Doyle

Future Analytics

Aoife Doyle (BSc. [Hons] MA) is a qualified urban planner and PhD researcher with Future Analytics Consulting, specialising in the field of urban resilience.

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In 2013 Aoife was awarded an Irish Research Council Employment Based PhD Scholarship and will shortly complete her studies under the joint supervision of Dublin Institute of Technology (DIT) and Future Analytics Consulting (FAC) Within FAC, Aoife is actively involved in the management and delivery of a range of EU FP7 and Horizon 2020 funded projects within the sphere of urban resilience and urban security.

Johnny Fallon

Johnny Fallon

Senior Account Manager, Carr Communications

Johnny has worked in public affairs and media for almost 20 years and specialises in crisis communications, public affairs and issues-based PR, Johnny has worked with a wide range of clients. He has particular expertise in political communications, stakeholder consultation and media relations.


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At Carr Communications, Johnny provides PR support to a number of key clients. He has worked with some of Ireland’s leading organisations in the public and private sector.

Johnny is also an experienced trainer who has worked closely with several politicians and senior business figures to prepare them for media appearances, and to advise on and develop messaging, writing and campaign material. He has also worked with individuals and organisations appearing before Oireachtas Committees and other public forums. He has worked on a number of strategic branding exercises and assisted companies with their long-term positioning. Previously he worked for A&L Goodbody Consulting. He has significant insight into crisis management and has helped several organisations at key points when faced with difficult situations. He has also been close to several government figures and closely observed crisis management in this sphere.

In 2006 he published the very successful biographical account of life in politics for the ordinary supporter “Party Time: Growing up in politics”. The book has become recommended reading in Academic Institutions such as Maynooth University and has been widely cited in studies of Irish politics since. A regular speaker and conferences and seminars he published a major book on former Irish Taoiseach Brian Cowen, entitled ‘Brian Cowen: In his own words’ in 2009.

In 2011 he published his third book ‘Dynasties: Irish Political Families’ which is a timely exploration of family in Irish politics and some of the key figures and decisions taken by leading politicians over successive generations. He is currently writing another book that is focussed on an examination of Irish governments that collapsed and what led to this. He has written a number of academic papers and regularly writes for national media outlets such as the Irish Independent. He is also a regular contributor to radio and TV and is much sought after as a guest providing analysis and assessment on national issues.

As an active user of social media, he was listed as one of the top 100 policy influencers on Twitter in Ireland and won a RaboTweetie in 2013. He is renowned for his love of County Longford and has two children who think he talks a lot of boring stuff.

OSI-Logo-250x85Ordnance Survey Ireland is the national mapping agency in the Republic of Ireland. It is an information organisation whose business is to capture, process and distribute spatial information by means of advanced technology.

Ordnance Survey Ireland’s primary product is mapping services. Ordnance Survey Ireland produces urban, rural and tourist and leisure mapping at a variety of scales. This mapping is produced in digital form as well as on paper. In addition, the base data used to create the map products is also used to produce other products such as aerial photography/ orthophotography and Digital Terrain Models and Environmental Reports. It also has an extensive database of historic mapping data from the 1830’s. Ordnance Survey Ireland licenses the use of its data for a wide range of computer based applications such as Computer Aided Design (CAD) and Geographic Information Systems (GIS).

There will be 6 structured CPD points awarded to all attendees at this conference from the CPD certification service

Royal Marine Hotel, Dun Laoghaire, Co. Dublin

Booking rate €395.00 + VAT

CMG Events Conference Discount

  • 15% discount for the third delegate booked or subsequent bookings thereafter from the same company.

The rate to attend includes morning tea/coffee and refreshments on arrival at registration, mid-morning tea/coffee and pastries and full buffet lunch. You will receive the speakers PowerPoint presentations within 24 hours after the event. 

   Telephone:+353 1 2933650


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