How GDPR will drastically change your marketing focus
Royal Marine Hotel,
Dun Laoghaire, Co. Dublin
Date: 19th April 2018
We have run a number of heavily attended conferences on the new General Data Protection Regulations and the most popular topic on the day is how to run complaint directly marketing campaigns in line with the new regulations.
The majority of organisations now run direct marketing campaigns, therefore If you are a public or private sector organisation who run regular direct marketing campaigns you need to make sure you are in attendance at this one day event to be kept up to speed on rights, roles, obligations and responsibilities that your organisation must be up to speed on to ensure you are compliant with the new (GDPR) for future direct marketing campaigns.
It’s best to prepare now, rather than face a panic when the regulations become a reality.
Some of the important topics to be focus on include;
- Direct marketing under the GDPR – what will be different?
- Business to Public marketing – what will change?
- Business to Business marketing – what will change?
- What constitutes as “direct marketing”
- What do you do if a receptionist gives you contact details, can you use them?
- If someone’s details are publically on their website can they be contacted?
- Are there specific rules when marketing to children?
- The role of the marketing manager & Data protection officer – prepare for fireworks!!!!
- Data Breaches and Direct Marketing
- What do you do when an individual wants to see a copy of the information your organisation holds about them.
- Cross-border Data Transfer, Safe harbour, Privacy shield, and direct marketing
- Re-engagement with legacy / obsolete data (Rule 5 Campaign)
- Case studies
This is a must attend event for any personnel involved in direct marketing campaigns. Uniquely delegates who attend this event will also have the opportunity to hear other delegate’s experiences and discuss the challenges you are facing with like-minded professionals.
Time |
Description |
|---|---|
8.15 |
Registration with tea, coffee and pastries |
9.00 |
Opening Remarks / Conference Chair” Direct marketing under the GDPR – what will be different?
Privacy by Design
|
9.30 |
Concern’s GDPR case study
|
10.10 |
B2C & B2B marketing – what will change?
|
10.50 |
Group Q&A Session |
11.00 |
Coffee Break |
11.30 |
The role of the marketing manager & Data protection officer – prepare for fireworks!!!
|
12.10 |
Data Breaches and Direct Marketing
|
12.45 |
Group panel session & Q&A |
1.15 |
Lunch and chance to network |
2.00 |
Subject Access Requests – individuals who want to see a copy of the information an organisation holds about them.
|
2.40 |
Cross-border Data Transfer, Safe harbour, Privacy shield and direct marketing |
3.20 |
Q&A Session |
3.30 |
Conference Close |
This event will be of real interest to all public and private sector representatives in Ireland, large and small alike. Organisations and institutions such as, corporate consultants, retailers, banks, technology companies, healthcare organisations, marketing firms, legal firms, consultants, advisers, marketing consultants, marketing managers, PR firms, local authorities, government departments, semi-state agencies and universities to name just a few will find the contents of this event invaluable.
There will be 6 CPD points awarded to all attendees at this conference from the CPD certification service.
Dr TJ McIntyre
Lecturer, UCD, Chair, Civil Liberties Group, Digital Rights Ireland and consultant, FP Logue Solicitors
Dr TJ McIntyre is a Lecturer in Law in the Sutherland School of Law, University College Dublin, the chair of civil liberties group Digital Rights Ireland and a consultant solicitor with FP Logue Solicitors where he specialises in privacy and data protection issues.
Read moreHis research looks at information technology law, crime, and civil liberties, with a particular focus on fundamental rights in the online environment. He is a leading commentator on technology law in the national and international media.
Fred Logue
Principal, FP Logue Solicitors
Fred is the principal of FP Logue Solicitors specialising in technology, intellectual property, information law and commercial law.
Read moreUnusually for an Irish lawyer Fred has a science background and worked as an engineer before becoming a solicitor. Fred has extensive experience and expertise in licensing and exploitation of software and technology. He specialises in advising clients on strategy, contracts, transactions and disputes in business sectors where technology plays a key role, as well as online and digital markets. His clients include software companies, media organisations, NGOs and public authorities. Fred is also a leading information lawyer, advising on FOI, access to environmental information, data protection and privacy. Fred has acted in major information law cases before public authorities, administrative decision makers, Irish Courts, European institutions, and the United Nations.
Elaine Comyn
Data Privacy Consultant
Elaine Comyn began her career in the RTE press office as a publicist for two Eurovision Song Contests, as well as the Gay Byrne and Pat Kenny radio shows, among others.
Read moreShe has worked in Marketing for several global brands for over 17 years, specialising in Go to Market strategy and operations, cross-functional leadership, process decisioning and people management. At 3 Ireland, Elaine led the Marketing Operations team within the Customer Value Management department. She was responsible – on a daily basis – for ensuring all customers’ marketing permissions & preferences were compliant with data protection law. She was also a key decision maker within their Direct Marketing Incident team working closely with Data Protection, IT Security and Compliance teams.
Elaine is strategically and commercially driven and has an ability to drive positive and interactive stakeholder engagement. She combines this experience with a formal training qualification (QQI) and recently completed the Professional Diploma in Data Protection from the Institute of Banking/Association of Compliance Officers at UCD. Elaine also holds a degree in Business from TCD, and a Post Grad Diploma in Public Relations from DIT.
Fiona Kiely
Senior Research Analyst, CalQRisk
Fiona was introduced to the discipline of Risk Management while working with O’Mahony Insurances and Aon.
Read moreFollowing four years on UL’s International Insurance & European Studies programme, Fiona joined CalQRisk as a Subject Matter Expert for their Education and Financial Services products. In August 2014, Fiona returned to CalQRisk as a member of the team that managed the Financial Services & Insurance products. She is currently the Senior Research Analyst at CalQRisk and manages their GDPR product.
Paul O’Brien
Managing Director, CalQRisk
A co-founder of CalQRisk, Paul has extensive business experience managing multinational companies at operations, general management, and director levels.
Read moreA marine engineer, he has knowledge of the petrochemical, mechanical engineering and energy industry sectors. He has implemented operational excellence programmes at division level and is an expert in management by objectives. A trained ‘black belt’, he has acted as an assessor of the EFQM award and has led the implementation of a division wide Six Sigma programme. He has driven the integration of complex acquisitions on three continents. Paul is an instinctive risk assessor, with a specialty in alignment of business objectives with the risk context. Commenting on GDPR, Paul says that ‘taking a risk-based approach to achieving and maintaining GDPR is expected by the regulator – you can achieve compliance by managing the risks to the data subject and to your business’.
Royal Marine Hotel, Dun Laoghaire, Co. Dublin
Booking rate is €450 + VAT per person.
Please note the early bird discount can close sooner than expected once a certain number of seats fill up, therefore your prompt booking is strongly advised
CMG Events Conference Discount
- 10% discount for the third delegate booked or subsequent bookings thereafter from the same company.
The rate to attend includes morning tea/coffee and refreshments on arrival at registration, mid-morning tea/coffee and pastries and full buffet lunch. You will receive the speakers PowerPoint presentations within 24 hours after the event.
Tel: 01 293 4764