How GDPR will drastically change your marketing focus

Royal Marine Hotel,
Dun Laoghaire, Co. Dublin

Date: 19th April 2018

We have run a number of heavily attended conferences on the  new General Data Protection Regulations and the most popular topic on the day is how to run complaint directly marketing campaigns in line with the new regulations.

The majority of organisations now run direct marketing campaigns, therefore If you are a public or private sector organisation who run regular direct marketing campaigns you need to make sure you are in attendance at this one day event to be kept up to speed on rights, roles, obligations and responsibilities that your organisation must be up to speed on to ensure you are compliant with the new (GDPR) for future direct marketing campaigns.

It’s best to prepare now, rather than face a panic when the regulations become a reality.

Book your place now!

Some of the important topics to be focus on include;

  • Direct marketing under the GDPR – what will be different?
  • Business to Public marketing – what will change?
  • Business to Business marketing – what will change?
  • What constitutes as “direct marketing”
  • What do you do if a receptionist gives you contact details, can you use them?
  • If someone’s details are publically on their website can they be contacted?
  • Are there specific rules when marketing to children?
  • The role of the marketing manager & Data protection officer – prepare for fireworks!!!!
  • Data Breaches and Direct Marketing
  • What do you do when an individual wants to see a copy of the information your organisation holds about them.
  • Cross-border Data Transfer, Safe harbour, Privacy shield, and direct marketing
  • Re-engagement with legacy / obsolete data (Rule 5 Campaign)
  • Case studies

This is a must attend event for any personnel involved in direct marketing campaigns. Uniquely delegates who attend this event will also have the opportunity to hear other delegate’s experiences and discuss the challenges you are facing with like-minded professionals.

Time

Description

8.15

Registration with tea, coffee and pastries

9.00

Opening Remarks / Conference Chair”
Angela Madden, Managing Director, Rits Information Security

Direct marketing under the GDPR – what will be different?

  • Key changes in the GDPR that impact marketing
  • Clarifying Consent – Appropriate Consent – ‘shelf life’ and currency
  • What else is changing? Understanding the EU Commission consultation on the ePrivacy Regulations

Privacy by Design

  • What is it?
  • Applying PbD to Direct Marketing

9.30

Concern’s GDPR case study
Speakers: Bernard Gaughan, Head of Information Systems (Data Protection Project Lead);
Darren Brooks, Head of Customer Relationship Management, (Data Protection champion)

  • GDPR project structure and approach
  • Marketing components
    – Consent analysis
    – Opt in changes
    – Consent lifecycle
    – Principle 4 campaign
    – Profiling and wealth screening
    – Privacy statement
  • Data Processor contracts
  • How we facilitate Data Subject rights
  • Staff training=

10.10

B2C & B2B marketing – what will change?
Speaker: Elaine Comyn, Data Privacy Consultant

  • What are the differences between the both sectors?
  • Direct marketing to children
  • Re-engagement with legacy/absolete data
  • Effective data retention
  • Engagement of third parties – contract, due diligence and monitoring
  • What do you do if a receptionist gives you contact details, can you use them?
  • If someone’s details are publically on their website can they be contacted?
  • Data governance and data privacy impact assessments

10.50

Group Q&A Session

11.00

Coffee Break

11.30

The role of the marketing manager & Data protection officer – prepare for fireworks!!!
Speaker: Fiona Kiely, Senior Research Analyst / Paul O’Brien, Managing Director, CalQRisk

  • What are the responsibilities of marketing manager?
  • What areas does the DPO need to enforce for direct marketing?
  • Rights and responsibilities of Data Controllers conducting Direct Marketing
  • Data Sourcing – list providers, CRM (customer relationship management) systems, data collation
  • Brand risk management considerations
  • Electronic marketing – Roles, rules, rights
  • Understanding Opt-ins and Opt-outs

12.10

Data Breaches and Direct Marketing
Speaker: TJ McIntyre, Lecturer, UCD, Chair, Civil Liberties Group, Digital Rights Ireland and consultant, FP Logue Solicitors

  • What are your data security obligations under the new Regulations when running a direct marketing campaign?
  • What is a data breach?
  • How should organisations respond to data breaches? When must regulators and affected individuals be notified?
  • When will a data breach lead to a fine against an organisation? When will a data breach lead to damages being awarded against an organisation?
  • Potential consequences of non-compliance

12.45

Group panel session & Q&A

1.15

Lunch and chance to network

2.00

Subject Access Requests – individuals who want to see a copy of the information an organisation holds about them.
Speaker: Fred Logue, FP Logue Solicitors

  • Subject access requests – what are they and what do they cover?
  • How Subject Access Requests relate to Direct Marketing (the “Surprised customer”)
  • Responding to SARs under current Data Protection Rules
  • SARs and the GDPR – what is changing?

2.40

Cross-border Data Transfer, Safe harbour, Privacy shield and direct marketing
Speaker: Peter Davey, Castlebridge

3.20

Q&A Session

3.30

Conference Close

This event will be of real interest to all public and private sector representatives in Ireland, large and small alike. Organisations and institutions such as, corporate consultants, retailers, banks, technology companies, healthcare organisations, marketing firms, legal firms, consultants, advisers, marketing consultants, marketing managers, PR firms, local authorities, government departments, semi-state agencies and universities to name just a few will find the contents of this event invaluable.

There will be 6 CPD points awarded to all attendees at this conference from the CPD certification service.

Dr TJ McIntyre

Dr TJ McIntyre

Lecturer, UCD, Chair, Civil Liberties Group, Digital Rights Ireland and consultant, FP Logue Solicitors

Dr TJ McIntyre is a Lecturer in Law in the Sutherland School of Law, University College Dublin, the chair of civil liberties group Digital Rights Ireland and a consultant solicitor with FP Logue Solicitors where he specialises in privacy and data protection issues.


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His research looks at information technology law, crime, and civil liberties, with a particular focus on fundamental rights in the online environment. He is a leading commentator on technology law in the national and international media.

Fred Logue

Fred Logue

Principal, FP Logue Solicitors

Fred is the principal of FP Logue Solicitors specialising in technology, intellectual property, information law and commercial law.

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Unusually for an Irish lawyer Fred has a science background and worked as an engineer before becoming a solicitor. Fred has extensive experience and expertise in licensing and exploitation of software and technology. He specialises in advising clients on strategy, contracts, transactions and disputes in business sectors where technology plays a key role, as well as online and digital markets. His clients include software companies, media organisations, NGOs and public authorities. Fred is also a leading information lawyer, advising on FOI, access to environmental information, data protection and privacy. Fred has acted in major information law cases before public authorities, administrative decision makers, Irish Courts, European institutions, and the United Nations.

Elaine ComynElaine Comyn

Data Privacy Consultant

Elaine Comyn began her career in the RTE press office as a publicist for two Eurovision Song Contests, as well as the Gay Byrne and Pat Kenny radio shows, among others.

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She has worked in Marketing for several global brands for over 17 years, specialising in Go to Market strategy and operations, cross-functional leadership, process decisioning and people management. At 3 Ireland, Elaine led the Marketing Operations team within the Customer Value Management department. She was responsible – on a daily basis – for ensuring all customers’ marketing permissions & preferences were compliant with data protection law. She was also a key decision maker within their Direct Marketing Incident team working closely with Data Protection, IT Security and Compliance teams.

Elaine is strategically and commercially driven and has an ability to drive positive and interactive stakeholder engagement. She combines this experience with a formal training qualification (QQI) and recently completed the Professional Diploma in Data Protection from the Institute of Banking/Association of Compliance Officers at UCD. Elaine also holds a degree in Business from TCD, and a Post Grad Diploma in Public Relations from DIT.

Fiona KielyFiona Kiely

Senior Research Analyst, CalQRisk

Fiona was introduced to the discipline of Risk Management while working with O’Mahony Insurances and Aon.

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Following four years on UL’s International Insurance & European Studies programme, Fiona joined CalQRisk as a Subject Matter Expert for their Education and Financial Services products. In August 2014, Fiona returned to CalQRisk as a member of the team that managed the Financial Services & Insurance products. She is currently the Senior Research Analyst at CalQRisk and manages their GDPR product.

Paul O’BrienPaul O’Brien

Managing Director, CalQRisk

A co-founder of CalQRisk, Paul has extensive business experience managing multinational companies at operations, general management, and director levels.

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A marine engineer, he has knowledge of the petrochemical, mechanical engineering and energy industry sectors. He has implemented operational excellence programmes at division level and is an expert in management by objectives. A trained ‘black belt’, he has acted as an assessor of the EFQM award and has led the implementation of a division wide Six Sigma programme. He has driven the integration of complex acquisitions on three continents. Paul is an instinctive risk assessor, with a specialty in alignment of business objectives with the risk context. Commenting on GDPR, Paul says that ‘taking a risk-based approach to achieving and maintaining GDPR is expected by the regulator – you can achieve compliance by managing the risks to the data subject and to your business’.

Royal Marine Hotel, Dun Laoghaire, Co. Dublin

Click here for directions

Booking rate is €450 + VAT per person.

Please note the early bird discount can close sooner than expected once a certain number of seats fill up, therefore your prompt booking is strongly advised

CMG Events Conference Discount

  • 10% discount for the third delegate booked or subsequent bookings thereafter from the same company.

The rate to attend includes morning tea/coffee and refreshments on arrival at registration, mid-morning tea/coffee and pastries and full buffet lunch. You will receive the speakers PowerPoint presentations within 24 hours after the event. 

Tel: 01 293 4764

Email: bookings@cmgevents.ie

   Telephone:+353 1 2933650

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